The challenge

• Grow Belgian e-commerce share with a predictable flow of qualified B2B leads.
• Up against Bpost, DPD, DHL a market where everyone fights for the same inbox.
• Volume isn’t the goal. The right e-shops and key accounts are, with marketing and sales finally pulling together.

Our approach

One hands-on growth plan in three sprints, with us embedded on-site one day a week to align marketing and sales in real time.

• Strategy: Full market mapped, competitors’ strong and weak points exposed, buyer personas defined, matching databases built high-level (Belgium’s Top 1000) and mid-level (40,000 e-shops), enriched with revenue, LinkedIn, email and direct numbers.
• Narrative & tone of voice: A dedicated landing page and message per segment, with personalised mailings and segment-specific social ads speaking the language of the e-shop owner.
• Digital ecosystem: 10+ landing-page variants, AI-driven traffic routing to the best converter, forms wired straight into automated lead follow-up (Zapier/Salesforce) - every lead lands in the CRM, instantly.
• Performance marketing: Personalised email via Lemlist (95% deliverability, full tracking), Meta Ads on the same data list and lookalikes, Google Ads, and LinkedIn automation through sales profiles: engage → wait → connect → book the meeting.

The outcome

20/wk qualified B2B leads, from month two

95% email deliverability, fully tracked

10+ AI-driven landing-page variants

But the numbers only tell half the story.

What we delivered

• Full market mapping and buyer personas, translated into segment-level databases and key accounts.
• Marketing automation feeding leads directly into Salesforce.
• Sales coaching: the PostNL team trained on sharper technique and LinkedIn AI automation.
• Comms coaching to align social with sales campaigns and maximise lead flow.
• Embedded on-site one day a week for live marketing-sales alignment.

The real edge

We don’t run isolated campaigns. The same segments are hit across landing pages, email, social and LinkedIn and every lead flows straight to sales in the CRM.

Marketing, sales and automation fused into one engine that delivers ~20 qualified B2B leads a week in a market where Bpost, DPD and DHL are fighting for the same accounts.