The challenge

• Turn an international dealer network into a single, scalable demand engine - not 50 campaigns running in isolation.
• Deliver premium-brand lead generation on a budget any dealer can afford, across three languages and markets.
• Beat sector economics: rivals run €10-15k per dealer per year. We had to perform on a fraction of that.

Our approach

One concept, localised per market, powering every dealer from a single system - with a live dashboard the whole network can see.

• Strategy: An always-on ambassador programme built to scale: every dealer onboarded into one system, content localised per market (NL/FR/DE), German visuals personalised per ambassador, and learnings from strong regions (FR) rolled out to the rest.
• Narrative & tone of voice: Platform-specific creative (square for Facebook, 4:5 for Instagram), carousel posts driving straight to each dealer’s page, and a premium brand story that still books showroom visits.
• Digital ecosystem: A dedicated landing page per dealer, a shared content calendar dealers can access and approve, and a live dashboard turning campaign data into decisions in real time.
• Performance marketing: Google Ads for direct leads, Meta for reach and traffic, optimised relentlessly for lead conversion, driving cost per outbound click down from €2 to €0.70 and CPL into the €45 range on just €33 media per dealer per month.

The outcome - after 6 months

50 - dealers onboarded into one engine

€45 - cost per lead - strong for the sector

3 - markets live: NL · FR · DE

What we delivered

• 50 dealers onboarded into a single, scalable ambassador engine in six months.
• Content localised across three markets (NL/FR/DE), with German visuals personalised per ambassador.
• Cost per outbound click driven down month on month - €2 → €1 → €0.70.
• A live dashboard giving Renson and every dealer real-time visibility.
• A self-serve content calendar dealers access, review and approve themselves.

The real edge

Rivals spend €10-15k per dealer to hit €40-57 per lead. We match that range on €33 a month a programme affordable for the entire network, not just the premium few.

Strategy, creative, platform and performance fused into one engine, localised across three markets and built to keep scaling.