The challenge

• Sell B2B solar to C-level single deals worth €1-2M.
• Landing in a CEO’s inbox demands precision, not a campaign blast.
• Direct and indirect leads from a tiny, high-value universe government/healthcare vs industry.

Our approach

Strategy, performance and design fused into a single, surgical campaign wave.

• Strategy & data Golden prospecting data from day one: GDPR-compliant databases with enriched LinkedIn data, direct mobiles, emails and revenue - segmented government/healthcare vs industry. Worlds away from generic info@ lists.
• Narrative & tone of voice Personal text-based mail over glossy templates, AI-personalised at scale. A 10-page inspiration booklet as the trigger to earn the reply.
• Digital ecosystem Two converting landing pages - 250 MWh for government, 1 GWh for industry - built on Unbounce with A/B testing, CRM integration and matching client logos for instant trust.
• Performance marketing A/B-tested drip campaigns via Lemlist (up to 95% deliverability, full reply tracking), LinkedIn DM integration, and vertical social-video ads creating extra touchpoints and retargeting on the same profiles.

The outcome - a single campaign wave

7 hot leads

17 warm leads

~500k average annual client value (€)

From one wave. The numbers only tell half the story.

What we delivered

• Golden prospecting data built and fine-tuned in close collaboration.
• Two segment-specific landing pages with A/B testing and CRM integration.
• Inspiration booklet engineered as a C-level conversion driver.
• Drip campaigns plus LinkedIn DMs at up to 95% deliverability.
• Vertical social-video ads for extra touchpoints and retargeting.

The real edge

We don’t chase volume. We win the right C-levels and at ~€500k average annual value, every single one counts.

The results were strong enough that follow-up campaigns were commissioned on the spot.

Ready to engineer the same for your brand?