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Nov 272 min read
Account-Based Marketing: The strategy where marketing and sales join forces to win high-value accounts
Account-Based Marketing (ABM) is a leading strategy where marketing and sales collaborate intensively to identify and engage specific...
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Nov 212 min read
From economic challenges to growth: how your SME can thrive in difficult times
The European economy is weathering a storm. Rising costs, volatile markets, and increasingly critical customers make this a tough journey...
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Nov 72 min read
Insights from American election campaigns: how data-driven marketing helps businesses grow.
The American presidential elections are among the most complex and strategic campaigns in the world. Regardless of personal opinions on...
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Oct 92 min read
For anyone who still sees marketing as a cost center: this is your wake-up call!
Voor iedereen die marketing nog steeds als een kostenpost ziet: dit is je wake-up call!
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